Tata Group, the title sponsor’s of IPL 2022, made a big splash with the announcement of a super app

The campaign for a much-awaited one-stop app for all of Tata PRODUCTS was launched along with the opening game of IPL between CSK vs KKR.

Tata Neu is expected to be officially launched on the 7th or 8th of April.

Tata who replaced VIVO as the title sponsor of the IPL is using their presence in the IPL 2022 to good effect,

with a big campaign planned around their super app Tata Neu. The Tata Neu Box, previously the Vivo Fan Box,

already caught attention in the season-opening game at the Wankhede Stadium in Mumbai.

Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, and electronics-focused retailer Croma will all be integrated into the APP.

The flight booking services across Tata group airlines including Air India, Air Asia, and Vistara will be provided on the App.

Tata Cliq which sells products across Tata companies such as Titan and Tanishq is also integrated on the SUPER-APP.