LAUNCHED TATA’s SUPER-APP All want to know about TATA Neu

Tata Group, the title sponsor’s of IPL 2022, made a big splash with the announcement of a super app

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The campaign for a much-awaited one-stop app for all of Tata PRODUCTS was launched along with the opening game of IPL between CSK vs KKR.

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Tata Neu is expected to be officially launched on the 7th or 8th of April.

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Tata who replaced VIVO as the title sponsor of the IPL is using their presence in the IPL 2022 to good effect,

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with a big campaign planned around their super app Tata Neu. The Tata Neu Box, previously the Vivo Fan Box,

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already caught attention in the season-opening game at the Wankhede Stadium in Mumbai.

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Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, and electronics-focused retailer Croma will all be integrated into the APP.

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The flight booking services across Tata group airlines including Air India, Air Asia, and Vistara will be provided on the App.

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Tata Cliq which sells products across Tata companies such as Titan and Tanishq is also integrated on the SUPER-APP.

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